Meet the Association’s Newest Team Member: Lindsay Bachman
Lindsay Bachman is one of the Building Performance Association's newest team members, serving in Pittsburgh, as the Director of Marketing and Communications. Lindsay grew up in Moon Township, Pennsylvania and recently took the time to answer a few questions about her new role.
What is your education and professional background?
I have experience in content marketing, human resources management and strategic communications planning. As a content strategist since 2012, I have a passion for creating and executing strategic communication plans that drive sales among key publics. I have utilized new and traditional marketing methods including social media, paid and earned media outreach, advertising and email marketing.
Prior to stepping into a focused communications role, I was an HR Administrator. I managed new-hire orientations, employee training and benefit administration. I collaborated with senior-level management to create and implement fair and consistent policies and procedures. I effectively crossed silos and built strong teams.
I have a Bachelor’s of Science Degree in Human Resources from Geneva College that helped to develop my business acumen and familiarity of corporate structures and processes. I recently graduated Summa Cum Laude from Georgetown University, obtaining my Master’s Degree in Public Relations and Corporate Communications. I excelled in comprehensive, master’s level courses such as Media Relations, Project Management, PR Newswriting, Digital Marketing, Speech Writing and Activating Audiences for (Non-Profit) Causes, among others.
What are your top priorities in your new role at HPC?
I am excited to step into my new role at HPC as the Director of Marketing and Communications. My first priorities will include a strategic and creative website overhaul that will become the face of HPC as well as a working tool within the industry. I will also be continuing the great work of rebranding HPC and developing relatable messaging that will reach target audiences in effective, tactical and important ways. Lastly, I look forward to working alongside current HPC staff to continue developing important strategies that will build diversity within HPC in order to reflect the diversity that already exist within the industry.
Why isthe Association’s mission important to you?
I grew up jumping over French drain ditches, riding in pick-up trucks and going to job sites. My father is an energy-star custom homebuilder in western Pennsylvania whose motto is “building integrity into your custom project.” A large part of building with integrity means building with energy efficiency.
Having worked in the family business for years, managing Bachman Builder’s messaging and developing its marketing efforts, I developed a commitment to energy efficiency and building with integrity.the Association’s vision is that all homes are healthy, comfortable and energy-efficient. These standards are also central to my personal values. I am excited to join the great work of HPC and be a part of transforming the home performance industry.